Industry data
Financing for marketing consultancies: what the loan data shows
1,170 SBA 7(a) loans went to marketing consultancies recently, at a median of $100,000. The lenders that make them, the terms they write, and what underwriters look at.
1,170 SBA 7(a) loans went to marketing consultancies in the most recent fiscal years, at a median of $100,000 over 10 years. 21.3% went to new or under-two-year-old businesses, and the most active lender was TD Bank.
What a marketing consultancie loan actually looks like
These are approvals, not advertised ranges. Computed from SBA 7(a) loan-level FOIA data released 2026-06-30.
| Measure | Marketing consultants | All 7(a) borrowers |
|---|---|---|
| Loans approved, fiscal years 2023 to 2026, using data released June 2026 | 1,170 | 214,102 |
| Median loan | $100,000 | $150,000 |
| 25th - 75th percentile | $40,000 - $252,900 | $50,000 - $500,000 |
| Median term | 10 years | 10 years |
| Median initial rate | 11.00% | 10.25% |
| Share to new businesses | 21.3% | 33.6% |
| Charge-off rate, FY2010-19 | 10.2% | 7.1% |
What stands out
Reading these figures against all 7(a) borrowers:
- Loans here run smaller than average. The median of $100,000 is 33% below the $150,000 national median. Smaller loans price higher under the SBA spread caps, so budget for a rate above the headline range.
- This is a hard market for new businesses. Only 21% of these loans went to startups, against 34% nationally. If you are pre-revenue, work from the startup table below rather than the main list.
- No single lender dominates, but the top three made 30% of these loans, so the shortlist below covers most of the active market.
- Rates run higher here. The median initial rate of 11.00% is 0.75 points above the 10.25% national median, which usually tracks loan size and perceived sector risk rather than geography.
- Lenders have been burned here before. 10.2% of loans to this market from the FY2010-2019 cohorts were charged off, against 7.1% overall. That history is why underwriting in this sector is tighter than the numbers alone would suggest — it is not personal.
Which lenders actually fund marketing consultancies
Ranked by loans approved in this niche. The median, startup share and rate describe each lender's own loans to marketing consultancies, not its national averages — which is how you spot a genuine specialist.
| Lender | Loans | Median loan | Startup share | Median rate |
|---|---|---|---|---|
| TD Bank | 133 | $35,000 | 35% | 11.55% |
| U.S. Bank | 122 | $30,000 | 24% | 10.24% |
| The Huntington National Bank | 91 | $150,000 | 18% | 10.50% |
| Readycap Lending, LLC | 91 | $104,500 | 10% | 11.25% |
| JPMorgan Chase Bank | 90 | $172,500 | 7% | 12.78% |
| Northeast Bank | 77 | $89,400 | 14% | 10.75% |
| Wells Fargo Bank | 41 | $15,000 | 95% | 13.00% |
| Newtek Bank | 40 | $150,000 | 10% | 11.50% |
| Lendistry SBLC, LLC | 40 | $150,000 | 0% | 12.38% |
| Manufacturers and Traders Trust Company | 34 | $33,500 | 41% | 11.88% |
Where these businesses borrow
Most active states for marketing consultancies: California (174), New York (151), Florida (127), Texas (71), New Jersey (51), Ohio (49).
Which financing fits
| Product | Fit for this sector | Typical cost |
|---|---|---|
| SBA 7(a) | The dominant vehicle in this niche | 10.0% - 14.0% APR |
| Equipment financing | For the hard assets, often cheaper separately | 7.0% - 30.0% APR |
| Line of credit | For seasonality and payroll timing | 9.0% - 60.0% APR |
| SBA microloan | If you need under $50,000 | 8.0% - 13.0% APR |
| Business acquisition loan | If you are buying an existing operation | 10.0% - 14.0% APR |
Before you apply
- Check coverage first. Run the payment through the affordability calculator at 1.25x.
- Shortlist from the lender table, favouring ones whose median loan here is close to what you need.
- Assemble the documents — see the checklist.
- If you are buying rather than starting, read business acquisition loans first; the injection rules and diligence are different.