Industry data
Financing for sporting goods wholesalers: what the loan data shows
296 SBA 7(a) loans went to sporting goods wholesalers recently, at a median of $150,000. The lenders that make them, the terms they write, and what underwriters look at.
296 SBA 7(a) loans went to sporting goods wholesalers in the most recent fiscal years, at a median of $150,000 over 10 years. 24.0% went to new or under-two-year-old businesses, and the most active lender was The Huntington National Bank.
What a sporting goods wholesaler loan actually looks like
These are approvals, not advertised ranges. Computed from SBA 7(a) loan-level FOIA data released 2026-06-30.
| Measure | Sporting goods wholesalers | All 7(a) borrowers |
|---|---|---|
| Loans approved, fiscal years 2023 to 2026, using data released June 2026 | 296 | 214,102 |
| Median loan | $150,000 | $150,000 |
| 25th - 75th percentile | $55,150 - $500,000 | $50,000 - $500,000 |
| Median term | 10 years | 10 years |
| Median initial rate | 10.50% | 10.25% |
| Share to new businesses | 24.0% | 33.6% |
| Charge-off rate, FY2010-19 | 9.0% | 7.1% |
What stands out
Reading these figures against all 7(a) borrowers:
- Loan sizes are typical. The median of $150,000 is within a few percent of the $150,000 national median across all 7(a) borrowers, so nothing about this market is unusual on size.
- This is a hard market for new businesses. Only 24% of these loans went to startups, against 34% nationally. If you are pre-revenue, work from the startup table below rather than the main list.
- Lending here is fragmented. The top three lenders made only 18% of these loans between them, so no single institution owns this market. That is good news: it means shopping genuinely pays.
Which lenders actually fund sporting goods wholesalers
Ranked by loans approved in this niche. The median, startup share and rate describe each lender's own loans to sporting goods wholesalers, not its national averages — which is how you spot a genuine specialist.
| Lender | Loans | Median loan | Startup share | Median rate |
|---|---|---|---|---|
| The Huntington National Bank | 20 | $50,000 | 5% | 9.75% |
| Newtek Bank | 18 | $187,500 | 11% | 10.62% |
| BayFirst National Bank | 16 | $150,000 | 0% | 12.25% |
| Northeast Bank | 14 | $84,300 | 14% | 10.88% |
| U.S. Bank | 12 | $42,500 | 67% | 9.78% |
| Bank of America | 10 | $325,000 | 0% | 8.07% |
| TD Bank | 10 | $100,000 | 30% | 10.78% |
| Lendistry SBLC, LLC | 9 | $150,000 | 0% | 12.25% |
| Zions Bank | 8 | $140,000 | 25% | 9.62% |
| JPMorgan Chase Bank | 8 | $130,000 | 0% | 11.53% |
Where these businesses borrow
Most active states for sporting goods wholesalers: California (46), Texas (24), Florida (22), Utah (17), Minnesota (16), Michigan (13).
Which financing fits
| Product | Fit for this sector | Typical cost |
|---|---|---|
| SBA 7(a) | The dominant vehicle in this niche | 10.0% - 14.0% APR |
| Equipment financing | For the hard assets, often cheaper separately | 7.0% - 30.0% APR |
| Line of credit | For seasonality and payroll timing | 9.0% - 60.0% APR |
| SBA microloan | If you need under $50,000 | 8.0% - 13.0% APR |
| Business acquisition loan | If you are buying an existing operation | 10.0% - 14.0% APR |
Before you apply
- Check coverage first. Run the payment through the affordability calculator at 1.25x.
- Shortlist from the lender table, favouring ones whose median loan here is close to what you need.
- Assemble the documents — see the checklist.
- If you are buying rather than starting, read business acquisition loans first; the injection rules and diligence are different.