Lending data
Who actually lends to finance and insurance businesses in Wisconsin?
37 SBA 7(a) loans went to finance and insurance businesses in Wisconsin recently, at a median of $184,500. Here are the lenders that made them, ranked.
37 SBA 7(a) loans went to finance and insurance businesses in Wisconsin in the most recent fiscal years. The median was $184,500 over 10 years. The most active lender was Associated Bank, with 4 loans.
What lending to finance and insurance businesses in Wisconsin actually looks like
Every figure on this page is computed from SBA 7(a) loan-level FOIA data released 2026-06-30. It reflects loans that were actually approved, not rate cards or advertised ranges.
| Measure | Finance and insurance, Wisconsin | All 7(a) borrowers |
|---|---|---|
| Loans approved | 37 | 214,102 |
| Median loan | $184,500 | $150,000 |
| 25th - 75th percentile | $100,000 - $476,500 | $50,000 - $500,000 |
| Median term | 10 years | 10 years |
| Median initial rate | 9.75% | 10.25% |
| Share to startups | 32.4% | 33.6% |
| Charge-off rate, FY2010-19 cohort | 4.2% | 7.1% |
Which lenders actually funded them
Ranked by loans approved to finance and insurance businesses in Wisconsin. This is the list worth working from, because a lender that has funded dozens of businesses like yours in your state has seen your file before.
| Lender | Loans | Median loan | Startup share | Median rate |
|---|---|---|---|---|
| Associated Bank | 4 | $195,000 | 0% | 8.38% |
| Citizens State Bank of La Crosse | 3 | $30,000 | 33% | 9.75% |
| U.S. Bank | 3 | $500,000 | 33% | 7.50% |
| Newtek Bank | 3 | $120,000 | 33% | 9.75% |
| Fortifi Bank | 2 | $110,000 | 0% | 7.75% |
| Byline Bank | 2 | $339,000 | 50% | 9.62% |
| Community State Bank | 2 | $124,750 | 50% | 7.75% |
| CCFBank | 2 | $2,693,500 | 0% | 9.75% |
| Forward Bank | 2 | $200,000 | 50% | 8.45% |
| The Huntington National Bank | 2 | $620,000 | 0% | 10.50% |
What stands out in this market
Reading the figures above against the national picture:
- Loans here run larger than average. The median of $184,500 is 23% above the $150,000 national median. Expect lenders in this market to be geared toward bigger deals, and expect a small request to get less attention.
- Startup share is about average, at 32% against 34% nationally.
- No single lender dominates, but the top three made 27% of these loans, so the shortlist below covers most of the active market.
- Rates run lower here. The median initial rate of 9.75% is 0.50 points below the 10.25% national median, which usually tracks loan size and perceived sector risk rather than geography.
- This market has performed well. Its FY2010-2019 charge-off rate of 4.2% is below the 7.1% overall figure, which is part of why lenders compete for it.
How to use this
- Shortlist three lenders from the table whose median loan is close to what you need.
- Ask each whether they are a Preferred Lender and how many 7(a) loans they closed last year. See choosing an SBA lender.
- Check your coverage first with the affordability calculator so you ask for a number the cash flow supports.
- Assemble the package before you call. The document checklist is the single biggest thing you control.
Compare other markets
- Other sectors in Wisconsin: restaurants and hotels, construction, retail, personal services, manufacturing, healthcare
- Finance in comparable states: Virginia, Louisiana, Kansas, Mississippi, Nevada, Kentucky